Nowadays, natural and over-the-counter health products are rapidly becoming the choice for many health-related issues seeking assistance. But how do we choose the right product from the multiple choices surrounding consumers? This article explores five basic trends in identifying popular health products on the market: 1. Focus on "hazard-free labels" and pure natural ingredients. 2. Healthy [super foods] are becoming more and more popular. 3. Use sustainable and flexible packaging. 4. Customized and personalized packaging. 5. Multiple consumption forms and assimilation options.