[Media Reports] The ongoing pandemic has spurred the development of online health supplement stores; Gogo Herbs health supplement platform adapts to real-world multi-business operations.
Hong Kong – Media OutReach February 4, 2021 With the Lunar New Year approaching, many citizens planning to give gifts to relatives and friends have expressed that boosting immunity is especially important during the pandemic, and therefore they will be purchasing [gifts/items].healthcare productAs gifts, health supplements for the elderly and children are particularly popular. Meanwhile, with shop rents decreasing amid the pandemic, health supplement platforms are shifting towards diversified operations to cope with the evolving pandemic situation and the public's demand for high-quality health supplements.
Boosting immunity is a new awareness among citizens.
The pandemic has lasted for over a year, and in addition to reducing outings and gatherings, boosting immunity has become a new awareness cultivated by many citizens during this time. (Health product platform)Gogo HerbsThe person in charge pointed out that since the pandemic, the best-selling products have been health supplements that help boost immunity, such as Vitamin C and probiotics. "Hong Kong people are very concerned about their own and their families' health, but not everyone has the time or energy to calculate whether their nutritional intake at every meal is sufficient, and it is also difficult to maintain a regular exercise routine. Therefore, people choose health supplements with natural ingredients to supplement the nutrients that are easily lacking in their daily lives, thereby enhancing their immunity. Since the pandemic, sales of health supplements related to immune function have increased by about 30-40% compared to the past. Probiotics can be considered a 'rising star' among them, and they often need to be pre-ordered for customers due to supply shortages."
Supplements for the elderly and health products for children are selling well during the Lunar New Year.
With the New Year approaching, in addition to traditional New Year gifts, all sorts of nutritional supplements and...health foodIt has also become a popular gift choice. The founder of Gogo Herbs revealed that children's and senior citizen health supplements are the most popular, "Currently, there are many health supplements on the market specifically designed for the needs of children and the elderly, such as natural vitamin gummies that are easier for children to accept, and easily swallowable complexes suitable for the elderly."defend his lifeThese are all popular gift choices this year. Due to the gathering restrictions this year, which made it inconvenient to visit relatives and friends or have family gatherings, many customers wanted to send health products to their relatives and friends before the New Year to express their good wishes. As a result, the number of orders for this Lunar New Year has increased by about 10%.
Lower shop rents encourage diversification of health supplement purchasing channels
In recent years, the channels for purchasing health supplements have become more diversified, allowing consumers to purchase a wider variety of supplements at more affordable prices. Previously, when buying health supplements, people would think of personal care chain stores. However, savvy consumers have gradually discovered that chain stores often charge 50% more than other channels. Conversely, online health platforms, upstairs shops, and drugstores have lower or even no rent, allowing the same high-quality health supplements to be sold at more affordable prices. Over 60% of respondents indicated they would purchase high-quality, naturally formulated imported health supplements through online stores and other channels.
Health product company operates in multiple formats, both online and offline.
Driven by the pandemic, the number of health supplement platforms operating both online and offline has gradually increased. For hygiene reasons, contactless e-commerce with delivery services has rapidly emerged. Meanwhile, despite the economic downturn, rents for physical stores in Hong Kong have decreased, reducing operating costs for brick-and-mortar businesses. Gogo Herbs, for example, operates its own online store, where a team of nutritionists assists customers in purchasing suitable health supplements online. It also operates shop-in-shops in shopping malls and supermarkets, providing customers with hands-on professional advice. A Gogo Herbs representative believes that physical stores offer the convenience of immediate purchase and use, but online stores also have their advantages: "We insist on selling high-quality health supplements at affordable prices, so Gogo Herbs has added a price comparison function to its product pages, making the prices of the same health supplement on various online shopping platforms clear at a glance, helping everyone compare and choose." The ongoing pandemic has brought different challenges and opportunities to various industries, and the health supplement industry is no exception.Health ProductsTherefore, the company should adapt to market trends and develop different sales platforms to meet the needs of the market and customers, and combine online and offline services to provide customers with a high-quality and convenient health product purchasing experience.
About Gogo Herbs
Gogo Herbs is a Hong Kong-based health product platform that curates high-quality natural health supplements imported from their original sources around the world. Gogo Herbs not only symbolizes a healthy lifestyle but also represents a proactive attitude towards health.https://gogoherbs.com/
