[Media Report Record] The continued epidemic situation promotes the development of health care product online stores. Gogo Herbs health care product platform is in line with the actual multi-format operation
Hongkong - Media OutReach – February 2021, 2 – As the Lunar New Year approaches, many citizens who plan to give gifts to relatives and friends say that it is particularly important to enhance immunity during the epidemic, so they will buyHealth productsAs gifts, supplements for the elderly and health products for children are the most popular. At the same time, as the epidemic situation worsens, store rents have been reduced, and health care product platforms have begun to shift to multi-format operations to cope with the development of the epidemic and the public's demand for high-quality health care products.
Improving immunity is a new awareness among citizens
The epidemic has lasted for more than a year. In addition to reducing going out and gathering, enhancing immunity has also become a new awareness developed by many citizens during the epidemic. Health Products PlatformGogo HerbsThe person in charge pointed out that the best-selling products since the outbreak are vitamin C, probiotics and other health products that help enhance immunity. "Hong Kong people are very concerned about their own and their family's health, but not everyone has the leisure or energy to calculate whether the nutritional intake of each meal is sufficient, and it is difficult to insist on regular exercise. Therefore, citizens will choose health products with natural ingredients to supplement the nutrients that are easily lacking in life, thereby enhancing immunity. Since the outbreak, the sales of health products related to immune function have increased by about 30-40% compared with the past. Probiotics can be regarded as the "new star" among them, and they often need to be booked for customers due to supply and demand."
Lunar New Year supplements for the elderly and health products for children are hot sellers
The New Year is coming. In addition to traditional New Year gifts, a variety of nutritional supplements andhealthy foodIt has also become a popular choice for gifts. The founder of Gogo Herbs revealed that children's and elderly health products are the most popular. "There are many health products that cater to the special needs of children and the elderly, such as natural vitamin gummies that are easier for children to accept, and easy-to-swallow comprehensive products suitable for the elderly.Vitamin, these are popular choices for gifts this year. As the gathering restrictions have made New Year's greetings or family gatherings inconvenient this year, many customers want to send health products to their relatives and friends before the New Year to express their gratitude. Therefore, the order volume for this Lunar New Year has increased by about 10%."
The reduction of store rents has promoted the diversification of health care product purchasing channels
In recent years, the channels for purchasing health care products have become more diversified, allowing citizens to purchase a wider variety of health care products at cheaper prices. In the past, when people wanted to buy health products, they would go to personal care product chain stores. However, smart consumers have gradually discovered that the prices in chain stores are often half as expensive as those in other channels. On the contrary, sales platforms such as online health care platforms, upstairs shops, and drugstores have cheap or even no rent, so the same high-quality health products can be sold at a more affordable price. More than 6% of the respondents said they would purchase natural and high-quality imported health supplements through online stores and other channels.
Health care product companies operate in multiple formats, both online and offline
Driven by the epidemic, the number of health care product platforms developing both online and offline is gradually increasing. Due to hygiene considerations, contactless e-commerce with delivery has emerged rapidly. At the same time, the rents of physical stores in Hong Kong have also been reduced in the adverse market situation, reducing the cost of offline operations. Take Gogo Herbs as an example. While operating its own online store and having a team of nutritionists assist customers in purchasing suitable health products online, it also opens stores within shopping malls and supermarkets to provide professional advice to customers in person. The person in charge of Gogo Herbs believes that offline stores can make it convenient for customers to buy and use immediately, but online stores also have their advantages: "We insist on selling high-quality health products at popular prices, so Gogo Herbs has also added a price comparison function to the product page, so that the price of the same health product on major online shopping platforms is clear at a glance, helping everyone to compare and choose." The ongoing epidemic has brought different challenges and opportunities to various industries, and the health care products industry is no exception.health productsTherefore, the company should develop different sales platforms in line with market trends, take into account the needs of the market and customers, and combine online and offline services to provide customers with high-quality and convenient health care product shopping experience.
About Gogo Herbs
Gogo Herbs is a Hong Kong health product platform that collects natural high-quality health products imported from all over the world. Gogo Herbs not only symbolizes healthy living, but also represents an attitude of actively pursuing health.https://gogoherbs.com/
