Five Latest Trends in Natural Supplements

Over the past few decades, the supplement and fitness industry has grown to become a reliable core of medical solutions around the world. Strangely enough, this success cannot be attributed to the industry’s sole factor or role. However, we can mildly say that the sheer goodwill, both conscious and subconscious, of every industry player is to thank for this milestone in the health industry.

In addition, we are also grateful for modern industry trends, such as the supervisory role of relevant regulatory agencies (such as the FDA), the discovery of more scientific methods, the application of natural resources and technology, and healthy competition among manufacturers.

Natural health products: a brilliant development

Today, natural and over-the-counter health products are quickly becoming the choice for many seeking assistance with health-related issues. The active ingredients in natural health products have been used for thousands of years to support health and treat disease. Industry experts are now streamlining these potent solutions into pill, capsule, tablet or liquid form, depending on consumer preference.

But, on the other hand, there is no doubt that the market has been saturated with health product manufacturers, each of whom presents vitamins and minerals, plant materials and substances of natural origin. Therefore, the biggest problem has always been how to choose the right product from the multitude of options surrounding consumers.

Typically, reliable indicators of the best products exist in their external value and compliance with industry trends. As a customer, your online and offline purchasing decisions are entirely based on the experience you have when viewing product images, labels, and product information. This article explores five essential trends for identifying popular health products on the market.

1. Focus on “no-harm labels” and all-natural ingredients

Regulators have long been persistent and aggressive in taking steps to curb manufacturers’ use of potentially unsafe ingredients and stimulants. Additionally, the role of evaluation by independent third-party testers forces manufacturers to adopt more natural production models and new schemes. Popular brands rely on the duty to provide comprehensive statements on health product labels, completely ignore the addition of complex ingredients, and avoid using harmful preservatives or condiments with complicated names. A powerful illustration of this involves brands' ability to comply with FDA rules. As a result, popular and premium brands are scrambling to prevent their supplements from containing any ingredients listed on the FDA’s Dietary Supplement Ingredient Advisory List.

2. Healthy superfoods are becoming more popular

To meet the needs of health-conscious consumers, natural health foods face a peak in market supply. In order to be healthier when snacking and achieve the goals of your weight loss plan, health foods contain a large amount of essential vitamins, minerals and other rich nutrients that can enhance immunity, nourish the skin, and improve memory.

Safe and healthy foods mainly include natural varieties from vegetable powders, fruits and various nuts (macadamia nuts, cashews, hazelnuts, pecans) which is its trend. Other health foods such as quinoa, kale, sesame and cauliflower have also surged in recent years. What’s more, unlike decades ago, today’s keto dieters and vegetarians can add safe, healthy foods to fit their diet and lifestyle choices.

3. Sustainable and flexible packaging

Today, modern manufacturers have environmental and social responsibilities to consumers to influence the market. Some companies even choose organic and food-grade materials to showcase their environmental initiatives. Undoubtedly, this trend has led to many positive changes in branding, packaging and storage features. The packaging of popular health supplements is shifting from non-recyclable plastics to biodegradable packaging. Customers can also look for trendier packaging features, such as easier opening and resealing capabilities, lighter packaging weight, and longer product shelf life.

4. Customized and personalized packaging

In recent years, manufacturers have made a lot of efforts to make health supplements more acceptable to consumers. These trends range from customized digital printing to intelligent, personalized product delivery. Although this tradition evolved from mainstream commercial brands such as Coca-Cola; however, health supplement manufacturers such as Persona and Vitamin Shoppe are learning from this movement to provide friendly packaging that attracts consumers.

Some manufacturers have also deliberately added multiple colors, fashionable designs and gradients to their packaging to attract consumers of different ages.

5. Multiple consumption forms and assimilation options

Today’s manufacturers are looking beyond traditional capsule and liquid forms of ingestible supplements. By the way, consumers never find it a good idea to put pills in products, especially when the pills are made from natural ingredients that taste great. This explains why manufacturers are constantly looking for innovations to make product consumption a tasty and fun experience.

Therefore, most health supplements are healthy candies, gummies and chewable tablets for young consumers. Meanwhile, some manufacturers consider sublingual consumption, including the use of tinctures. This way, they believe these new trends ensure that supplements are absorbed faster into the bloodstream.

Reference sources:

Author: Michael F.O.

Michael FO is a ravenous health writer with over five years of experience. He has to himself a chain of certification ranging from a university degree in Biochemistry to other professional honors. Th...