2024–2025 Hong Kong Health Food Insight Report: From Nutrition Labels, 24 Products to Two-Year Purchase Changes

First, let's look at the conclusion: More purchases were made in 2025, but the number of each related order was smaller.

In 2024, 24 products recorded HK$12,283 in sales, 149 items, and 40 unique orders; in 2025, these figures were HK$20,897, 154 items, and 105 orders. Sales increased by 70.1%, while the number of items increased by only 3.4%, but the number of orders increased by 162.5%. In other words, the growth was not simply driven by "buying more each time," but rather by more related orders with smaller amounts.

If we divide the total sales revenue of the merchandise store by the number of related non-repeating orders, the average order value decreased from approximately HK$1,000,500 in 2024 to approximately HK$1,000,500,500 in 2025. This figure does not represent the average order value for the entire shopping list, as the same order may contain other categories of goods; it only reflects the total value of these 24 health food items within the order. This change is consistent with the increased number of trial packs, single-serving tea packets, and smaller-sized portions on the page.

There's also a more significant structural shift: In 2024, protein powder and sports nutrition accounted for approximately 64.81 TP4T of sales; by 2025, the largest revenue stream will be minerals, bovine colostrum, and herbal teas, accounting for approximately 43.51 TP4T, while honey and manuka products will account for approximately 37.71 TP4T. Readers who only look at the total growth percentage will miss the core question: "Which product category has actually changed?"

II. The true starting point for comparing health foods: turn the packaging from front to back.

A practical example: Honey is not just about UMF numbers.

The 30g trial pack is priced at HK$$25, which is approximately HK$$83.33/100g; the 500g UMF™ 5+ is priced at HK$$175, which is approximately HK$$35/100g; and the 500g UMF™ 10+ is priced at HK$$330, which is approximately HK$$66/100g. UMF rating, size, and price are three different variables. Those wanting to try it may prefer smaller packages; long-term consumers need to compare the cost per 100g; and those concerned about sugar intake should first look at the actual amount consumed, rather than interpreting the rating as "unrestricted portion size."

The Centre for Food Safety includes the naturally occurring sugars in honey in the category of free sugars, citing the World Health Organization's recommendation that free sugars should be less than 10¹¹ TP⁴T of daily energy intake; for an adult consuming 2,000 kcal daily, this equates to less than 50 grams. This doesn't mean honey is off-limits, but rather that "natural" doesn't mean sugar content doesn't need to be calculated. You can check this before purchasing.Food Safety Centre Sugar Reduction TipsThen decide the portion size based on your own diet and medical advice.

Furthermore, the Centre for Food Safety explicitly warns that honey should not be consumed by infants under one year old, as it may contain Clostridium botulinum, a bacterium that can produce toxins in an infant's intestines. This safety threshold applies to honey and honey-containing foods and should not be disregarded simply because the product is in small packages, Manuka, or of a higher grade. (Reference)Food Safety Centre Infant Food Safety Information。

III. How Official Health Data Changes Four Shopping Routes

The purpose of government data is not to endorse any product, but to help readers decide whether to "first improve their daily diet, seek medical advice/assessment, or then further compare products." The following four lines correspond to the actual product structure in this issue.

The 2020 Population Health Survey (–22) showed that 97.91% of people aged 15 or older consumed fewer than five servings of fruits and vegetables per day on average; the same survey also showed that 54.61% of people aged 15 to 84 were overweight or obese. These figures should not be interpreted as "everyone needs green powder" or "everyone should buy meal replacements." The more direct conclusion is that most people still need to address their dietary structure and activity habits first. (See reference...)Centre for Health Protection Healthy Eating Information及Obesity Page。

The survey also indicated that 19.71% of those aged 15 or older with a TP4T ratio had taken vitamin or mineral supplements in the month prior to the survey. This suggests that supplements are a common choice for some citizens, but it doesn't mean that a particular product is suitable for everyone, nor can "someone using it" be equated with "effective." (Original background information available.)Population Health Survey 2020–22 Part 1。

IV. Overview of 24 Products: Price is not the main focus; consumption method is.

All 24 products analyzed in this issue correspond to their SKUs in the product database. In terms of format, there are 6 powder products, 5 honey/paste products, 5 capsules/chewable tablets, 4 tea bags/instant drinks, 3 whole root/sliced products, and 1 other format. This distribution illustrates that health food pages should not be presented as rankings of general health pills: what truly influences continued use is whether the product can be measured, prepared, carried, and combined with daily meals.

The price range also exhibits a two-pronged approach: 8 products are priced at HK$100 or less; 6 products are priced at HK$101–300; 8 products are priced at HK$301–500; and 2 products are priced at HK$500 or more. Lower-priced products are mostly single-pack tea, sample packs, or small gift boxes, while higher-priced products are mostly large-volume powders or higher-grade honey. A low selling price does not necessarily mean a lower price per gram, and a high selling price does not necessarily mean a higher cost per use; the unit, quantity, and frequency of use must be considered.

Fifth, the most noteworthy aspect of two-year trading is not the rise or fall, but the change in product portfolio.

1. Honey: The number of units decreased, but sales revenue increased significantly.

Sales of honey and Manuka products increased from HK$1,773 in 2024 to HK$7,887 in 2025, an increase of approximately 344.71 TP4T; however, the number of units sold decreased from 97 to 64. The main reason was not that "every single unit was more popular," but rather that the product mix shifted from more 30g trial packs to 500g honey. In 2025, UMF™ 5+ 500g and UMF™ 10+ 500g recorded approximately HK$3,141 and HK$3,625 in merchandise sales, respectively.

This approach is best followed by a "taste first, then consider the cost per 100 grams, then the serving size" sequence. If you only occasionally add it to your drink, smaller packages reduce one-time expenses; if you consume it regularly, the cost per 100 grams in the 500-gram package is more comparable. People with diabetes, those who need to control their sugar intake, or those following a healthcare professional's dietary plan should not estimate serving sizes based on articles on this website.

2. Protein powder and sports nutrition: Calculate your total daily protein intake first, rather than choosing the largest container first.

This route decreased from HK$7,956 in 2024 to HK$3,044 in 2025, with the number of items reduced from 18 to 7. Among them, aXimed Recovery Speed 30 packets remains a top-ranked product on the page, priced at HK$448, approximately HK$14.93 per packet; based on the database's general health maintenance dosage of 2 packets daily, the daily product cost is approximately HK$29.87. This calculation is only for comparing dosage and budget and does not represent any therapeutic effect or individual dosage requirements.

Nutrition information from the Centre for Food Safety suggests that 0.83 grams of protein per kilogram of body weight per day is estimated to meet the needs of most healthy adults. However, this is only a general guideline and should not be directly applied to children, pregnant women, the elderly, athletes, people with kidney disease, or those undergoing treatment. Before choosing a protein powder, you should first include the protein from your daily intake of meat, fish, eggs, dairy, beans, and other foods in your total protein intake, and then check the protein content per serving (in grams), energy, sugar, allergens, and preparation method. (Reference)Nutrition information inquiry at the Centre for Food Safety。

The page also lists four Leanfit powders available for pre-order: whey, plant protein, and creatine. Pre-order status will affect restocking time; whey and plant protein involve different ingredients and allergens. Readers should not automatically equate "plant-based" with low sugar, nor should they automatically equate "whey" with being suitable for everyone who needs to increase their protein intake.

3. Ginseng tea, capsules, and whole root: Sales growth mainly comes from easy-to-try formats.

There are 10 types of ginseng products, with 52 items and HK$867 recorded in 2025, compared to 29 items and HK$749 in 2024. The increase in the number of items is significantly higher than the increase in sales. Single tea packets, single powder capsules, 5-capsule packs, and small gift boxes make the entry price lower; the growth of these products is more likely due to "increased use for trial and gifting" and cannot be equated with higher dosages or stronger effects.

For ginseng or other herbal products, first determine whether they fall under the categories of general food, Chinese medicinal materials, prepared Chinese medicine, or other categories in Hong Kong based on their ingredients, dosage form, and claims. If classified as prepared Chinese medicine, the packaging should include the corresponding registration number, active ingredient, dosage, expiration date, and batch number. The Department of Health's Office of Chinese Medicine Regulation also reminds the public not to easily believe exaggerated claims and to consult a qualified Chinese medicine practitioner before purchasing; it is especially important to consult a professional before taking other medications. (For reference...)Important Information for Purchasing Traditional Chinese Medicine及General knowledge about taking traditional Chinese medicine。

4. Mineral powder, colostrum, and herbal tea: One product can dominate the entire data set.

This product line only has 3 items, with sales of HK$1 million (TP5T) and HK$9,099 in 2025, accounting for approximately 43.51 million (TP4T) of the entire category. Among them, Livinglean Organic Dietary Mineral Powder alone recorded HK$1 million (TP5T) and HK$8,889, accounting for approximately 97.71 million (TP4T) of this product line. Therefore, the overall growth cannot be attributed to a general shift in Hong Kong consumers towards "minerals, colostrum, and herbal tea." A more accurate statement is that this GogoHerbs product line in 2025 highly concentrated on a single mineral powder.

The product database lists each box of this product as containing 20 packets, priced at HK$1 TP 5 T 368, which is approximately HK$18.40 per packet (1 TP 5 T 18.40). The label suggests a daily intake of 11 TP 1 T 4 packets, which translates to a daily product cost of approximately HK$1 TP 5 T 18.40 1 TP 1 T 73.60. This wide range of prices highlights the importance of considering more than just the box price. The green powder cannot replace a sufficient quantity and variety of fruits and vegetables daily; the official figure of 97.91 TP 4 T of insufficient fruits and vegetables should most reasonably be used to remind readers to put real fruits and vegetables back on their plates, rather than creating an official recommendation for the powder.

VI. Place the 24 items into the "daily consumption frequency × cost per serving" matrix.

This matrix also explains why the number of orders surged in 2025, but the average transaction value of related products decreased. Single-serving tea packets and trial packs can reduce the cost of the first try; large jars of honey and powders may result in a higher single payment, but if converted to the same quantity, it does not necessarily mean that each use is more expensive.

VII. Delivery Distribution: The New Territories have the most orders, but this should not be considered a representative of regional health needs.

In 2025, these 24 products appeared in 105 unique orders: 49 in the New Territories, 23 in Kowloon, and 17 in Hong Kong Island. Another 16 orders were either unfilled or could not be determined. The New Territories accounted for 46.71 TP4T, making it the largest delivery region; the unknown value accounted for 15.21 TP4T, therefore these should not be deleted and the proportion of other regions increased again.

The delivery address only tells us which area the goods are delivered to; it does not indicate the customer's long-term residence, nor can it suggest that the area is less likely to have a certain nutritional deficiency, a greater preference for a certain product, or a higher risk of disease. What is truly useful to readers is that online store orders are not concentrated in a single city; convenient delivery and low-barrier-to-entry products that can be repeatedly purchased may both influence order formation, but this data cannot prove causality.

8. Top 8 best-selling items on the page: First look at the entry point, then look at the transaction history.

The following top 8 items are listed in order of their availability as of September 14, 2026, according to the category page's "Bestseller" ranking. This is the current page entry, not a re-ranking based on sales figures from 2024–2025.

How should the first 8 types of content be distributed for reading?

1. Want to try it first or control your first expense?You can first check if it's a 30-gram honey, a single packet of ginseng tea, or a single powder capsule; confirm whether the product is a single serving or a trial size.
2. Regularly consume honeyConvert the price to per 100 grams, and then compare the sugar content, recommended consumption, grade, origin, and packaging date; do not decide solely based on the can price or UMF number.
3. Want to increase proteinFirst, calculate how much your daily diet provides, then compare the protein, energy, sugar, allergens, and daily cost per serving; if you have a medical condition, treatment, or special nutritional needs, consult a healthcare professional or nutritionist.
4. I want to buy green powder.Check the ingredients, serving size, and number of packets per day for each package; treat it as a specific product, not a substitute for vegetables.
5. I want to drink ginseng products.Distinguish between tea bags, powder capsules, and whole roots/slices; check ingredients, source, batch, expiration date, and classification; consult a professional if you are currently taking medication, pregnant, breastfeeding, or have a chronic illness.

9. The Six-Step Selection Method: Transforming "Health" into Verifiable Data

Step 1: Write down the everyday situation you need to solve.

Is it that you want to add honey to your breakfast, replenish protein after exercise, replace sugary drinks with tea, or are you looking for a suitable gift? If your purpose is unclear, you cannot make a meaningful comparison of the 24 products on the same page.

Step 2: Identify the product's legal and label identity

Prepackaged foods, protein powder intended for general consumption, Chinese medicinal herbs, and prepared Chinese medicines are not in the same category. Do not assume that they are all listed on the "health foods" page because they are subject to the same regulations, labeling requirements, or health claims.

Step 3: Standardize the units of comparison

Honey is calculated per 100 grams, powder per serving of protein or per packet, tea per packet, and whole root per 100 grams; daily costs are calculated only if there is a recommended daily dosage. Confirm the number of servings in the package before conversion.

Step 4: Include the total food intake.

The sugar in honey, the protein and energy in protein powder, the extra sugar in tea, and the fruits and vegetables actually consumed besides green powder should all be included in your daily diet. No single product can replace a balanced diet.

Step 5: Check for inapplicability

Check for allergens, age restrictions, pregnancy/breastfeeding advice, chronic diseases, existing medications, and methods of consumption. Infants under one year old should not consume honey; individuals who need to control their sugar intake, have kidney disease, or are undergoing treatment or currently taking medication should not rely solely on articles to determine product and dosage decisions.

Step 6: Verify the actual product after entering the product page.

Prices, stock, and pre-order status on the page are subject to change. When purchasing, refer to the actual product packaging, batch number, expiration date, ingredient list, nutrition label, and instructions received. If the product on the webpage differs from the actual product, please contact the merchant first.

10. Frequently Asked Questions

Are health foods necessarily healthier than regular foods?

No. "Health foods" is a convenient retail category, not a uniform nutritional standard. Honey still requires consideration of sugar content, powders still require consideration of energy and serving size, and herbal products still require consideration of category, ingredients, labeling, and suitable individuals.

Does a higher UMF level in Manuka honey mean it's more suitable to eat every day?

UMF is a product feature and does not replace serving size, sugar intake, price, or individual circumstances. For daily comparisons, you should at least look at the cost per 100 grams, actual consumption, and nutrition label. Infants under one year old should not consume any honey products.

Can protein powder replace regular meals?

Protein powders generally provide protein, but may not provide enough fiber, fruits and vegetables, fats, vitamins, and minerals needed for a meal. Unless the product itself has a clear, compliant meal replacement positioning and complete labeling, it should not be automatically regarded as a complete meal.

Does green powder mean I ate vegetables?

No. The ingredients, processing, quantity, and nutritional content of powders should be read according to individual labels; fresh and varied fruits and vegetables remain part of a healthy diet. Official statistics on insufficient fruits and vegetables cannot be converted into proof of the therapeutic effects of a particular powder.

Is it okay to drink ginseng tea while taking medication?

A general article cannot replace personal assessment. Individuals who are taking medication, pregnant, breastfeeding, have chronic illnesses, or are preparing for surgery should first have the complete product ingredients and dosage verified by a doctor, pharmacist, or qualified Chinese medicine practitioner.

Why is the order of best-selling items on the page not exactly the same as the sales figures in 2025?

Page ranking is the current website signal as of September 14, 2026, while historical sales are transaction records for the full years of 2024 and 2025. Product listing time, specifications, promotions, stock shortages, and ranking mechanisms can all cause the two to differ, so this article deliberately presents them separately.

XI. Sources and Reading Instructions

• Category range and sorting: GogoHerbs Health Food Category PageData cutoff date: September 14, 2026; Pages are sorted by "Best Seller".
• Product name, specifications, labels, and information: GogoHerbs product database snapshot, data cutoff date August 27, 2026. Prices and status are based on the category page at the time of the snapshot; the actual product received and the information displayed on the product page shall prevail.
• Sales data: Original sales data for GogoHerbs in 2024 and 2025. Only records with order statuses of "Completed" or "Shipped" are included for 2024; 2025 data is based on existing records in the original archives. Amounts are total Hong Kong dollars, rounded to the nearest hundredth.
• In the 2025 data, there are 10 items with a total of 12 products listed as HK$0, involving 9 orders; this document retains the number of items and order records, does not rewrite zero-value items as paid sales, and the sales amount is not affected.
• Delivery information: Statistics for 2025 are based on unique orders and delivery regions; values not filled in or that cannot be determined are retained. Delivery address is not the same as residence.
• Official information: Centre for Health Protection, Department of Health, Hong KongHealthy eating、obesity及Population Health Survey 2020–22Food Safety CenterCommon Nutrition Labeling Issues、Nutritional Information Inquiry、Sugar Reduction Tips及Infant food safetyOffice of Traditional Chinese Medicine Regulation, Department of HealthImportant Information for Purchasing Traditional Chinese Medicine及General knowledge about taking traditional Chinese medicine。

GogoHerbs is an independent health supplement retailer. Some products are supplied through parallel imports or overseas sourcing and do not represent the official Hong Kong distributors or manufacturers of the relevant brands. This article provides general purchasing information from the perspectives of nutrition labels, consumption methods, prices, and in-store transactions, and should not be used to diagnose, treat, or prevent disease. For matters involving children, pregnant women, breastfeeding mothers, those with chronic illnesses, those taking medications, those before or after surgery, or those with special diets or treatments, please consult a doctor, pharmacist, registered dietitian, or other qualified professionals.

In conclusion: Next time, don't ask "Which one is the healthiest?", first ask "How would I eat it?"

In-store data from 2024–2025 shows that the same health food page can simultaneously exhibit two opposite trends: protein powder sales are declining, while honey and mineral powder sales are rising; the number of ginseng products is increasing, but this is mainly driven by low-barrier-to-entry products. These differences illustrate that there is no single ranking system for "health foods" that suits everyone.

The most practical shopping order for you is to first clearly state your daily situation, then standardize the comparison units (per 100 grams/per pack/per serving), and check the sugar, protein, energy, allergens, dosage, and medication information. Finally, compare prices and the order of best-selling items on the page. You can browse GogoHerbs first. Health Food Category PageThen open the product page that best suits your usage scenario; before purchasing, check the ingredients, batch number, expiration date, and precautions on the physical label.