GogoHerbs 2024–2025 Men's Health Supplement Insight Report: Understanding the Demand Path for Men's Health Supplements

From liver protection, prostate health, and hair care to daily nutrition: a purchasing strategy organized using category pages and original sales data.

GogoHerbs Health Research Team

Sales Data: 2024–2025 (Complete Year) | Men's Health Category Page: 2026-08-28 | Product Information and Inventory: As of 2026-07-23

Executive Summary

Men's health sales will increase in 2025, but the focus of demand will shift from single products to several clear pathways.

As of August 28, 2026, the Men's Health category page displayed 76 products. For annual sales comparison, this article uses 85 published products labeled "Men's Health" with corresponding sales records for each SKU as of July 23, 2026, as the complete analysis dataset; the first 8 products on the category page are retained independently, sorted by page. These two numbers serve different purposes: 76 represents the number of products displayed on the page at that time, while 85 represents the published SKU dataset for sales cross-comparison.

According to the aforementioned parent company statistics, sales volume in 2024 was 5,707 units, with sales revenue of approximately HK$1,987,115; in 2025, sales volume increased to 7,157 units, with sales revenue of approximately HK$1,170,443. Sales volume increased by approximately 25.41 units, and sales revenue increased by approximately 18.61 units, reflecting an increase in in-store transaction volume, but the average sales revenue per unit did not increase in tandem.

Five most important observations

1. Liver protection and prostate/male urinary issues are the two main themes for 2024. In 2024, the two groups combined accounted for approximately 57.41 TP4T of the parent company's total sales in the complete analysis.
2. Hair care and vitality/male nutrition will see a more significant increase in 2025. Sales of hair care/external nutrition products were approximately HK$100 million, while sales of vitality/men's nutrition products were approximately HK$100 million, both exceeding those in 2024.
3. The ranking of best-selling items on the page is not the same as the ranking of historical revenue. Category page sorting is currently the entry point for exposure. UNI007, HO002, JMS076, and SWI044 were included in the main sample due to their similar historical transaction volume. The two sorting systems have different purposes and should not be confused as the same ranking.
4. Men's products need to undergo ingredient duplication and usage scenario checks first. The formula may contain saw palmetto, pumpkin seed, lycopene, zinc or selenium; hair care products may also overlap with biotin, multivitamins and beauty formulas, so don't just look at "high dosage" or "for men".
5. In 2025, the most related orders were for deliveries to the New Territories. Of the 3,914 men's health-related orders, 37.11 TP4T were from the New Territories and 28.61 TP4T were from Kowloon. This is delivery data and does not represent the health status of men in the customer's place of residence or district.

I. First, let's look at the entire men's health category: a panoramic view of 85 matching SKUs.

Category pages serve as the primary basis for product range and current page ranking; product databases and sales data are used for cross-referencing. Because category page cutoff points differ from product database cutoff points, this article does not force a single product number into them, but rather indicates their respective uses.

1. Overview of Sales by Category 2024–2025

* Statistics for 2024 are based on "Completed/Shipped" records in the original files; statistics for 2025 are based on existing records in the original sales files. Sales revenue is the sum of order line items and rounded to the nearest yuan.

2. Five main demand groups

To avoid duplicate counting of a product, this article assigns a primary demand group to each SKU based on product name, category, and label. This is a product categorization for content analysis, not a medical category; for example, hair care products containing saw palmetto are categorized under hair care by their primary product name, not by being counted again in the first category simply because of duplicate ingredients.

3. Three conclusions of the complete classification

First, in 2024, liver protection was the largest sales segment, accounting for approximately HK$106,168 (HK$10,000,000); in 2025, the prostate/men's urinary tract segment rose to approximately HK$102,830 (HK$10,000,000,000), surpassing liver protection. This does not mean that a certain health problem has suddenly become more prevalent in Hong Kong, but rather that the transaction structure of GogoHerbs' product portfolio has changed between the two years.

Secondly, sales of hair care/external nutrition products increased from approximately HK$174,876 in 2024 to approximately HK$273,035 in 2025, with sales volume increasing from 1,461 units to 2,194 units. This category includes both men's-oriented products like SWI021, and products such as UNI007 and JMS076 that focus on hair growth, hair care, or biotin, making it not simply a "men's hair loss product."

Third, while comprehensive nutrition and vitality/men's nutrition aren't the only main focus of the top 8 items on the page, they still have real content value: the former caters to the need to "start with the basics in daily life," while the latter addresses maca, zinc, arginine, exercise, or stressful lifestyle situations. A complete categorization report shouldn't just focus on the first 8 items.

4. How does official health information link to the Men's Health category?

Official Hong Kong data can help readers distinguish between "health problems requiring lifestyle improvements and checkups" and "nutritional products that can be compared by reading labels." The comparison in the table below does not represent a government recommendation for any GogoHerbs product, nor does it interpret in-store sales as a prevalence of disease.

Official data and GogoHerbs in-store data can be read in the same report, but they are not interchangeable: official figures describe the health risks and behaviors of the Hong Kong population, while in-store data only reflects the transactions of goods sold in the store; there is no causal relationship between the two.

5. In 2025, which regions will men's health orders be primarily delivered to?

In the original sales data for 2025, 85 matched men's health SKUs involved a total of 3,914 orders, 7,157 items, and approximately HK$1,170,443 in sales revenue. According to the "Delivery Region" column of the orders, the New Territories had the most orders, followed by Kowloon.

II. Four pathways to men's health needs: based on data, comparisons, and purchasing logic.

Route 1: Liver / Daily Liver Care – First, let's talk about lifestyle, then compare ingredients.

Liver/Daily Liver Care products ranked first among the five categories in sales in 2024, with approximately HK$106,168 in sales. Sales are still projected to reach approximately HK$102,404 in 2025. Common ingredients in this product line include milk thistle, turmeric, artichoke, schisandra, and alpha-lipoic acid.

SWI001: Top 8 highest-grossing products on the page

SWI001 is ranked 2nd on the category page. As of August 31, 2026, the current price on the page is HK$175, showing the original price of HK$199 and discounts. Its cumulative sales from 2024–2025 were approximately HK$220,950, the highest among the top 8 products; 716 units were sold in 2024, and 595 units in 2025. The product database lists the main ingredients as artichoke extract, equivalent to dried milk thistle and dried turmeric, and the recommended dosage is 2 tablets daily with meals.

HO002: A sample of liver-protecting alternatives with similar historical transaction volumes

HO002 is not among the top 8 on the original category page, but rather a non-designated brand alternative sample selected based on historical transaction volume from 2024–2025: cumulative sales of 477 units, with sales revenue of approximately HK$$85,574. The product database lists each milk thistle extract capsule as equivalent to 7,500mg of raw herbs, and recommends 2 capsules daily for adults. The information also reminds pregnant women, breastfeeding mothers, and individuals with gallbladder, liver, or stomach health issues to consult a doctor before use.

Order of purchasing liver protection products: First, examine your alcohol consumption, sleep, diet, and health check-ups; then compare single-ingredient and multi-ingredient formulas; finally, consider price and packaging quantity. If you experience jaundice, persistent abdominal pain, unusual fatigue, or significant changes in urine or stool color, do not use health supplements as a substitute for medical advice.

Route Two: Prostate/Male Urological Focus – Comparing Formula Structures

In the prostate/male urinary tract sector, sales volume in 2025 was 1,769 units, with a sales revenue of approximately HK$$302,830, representing the largest demand group in terms of complete maternal sales. Common ingredients in this sector include saw palmetto, pumpkin seed, lycopene, zinc, and selenium.

WN032: Daily usage logic of 1 capsule

WN032 is ranked 3rd on the category page. As of August 31, 2026, the current price on the page is HK$258, showing the original price of HK$298 and discounts. As of August 35, 2024, the cumulative sales were approximately HK$179,357. The formula listed in the database includes saw palmetto extract 125mg, nettle 10:1 extract 75mg, pumpkin seed oil 480mg, zinc 15mg, lycopene 5mg and selenium 55μg. It is recommended to take 1 capsule daily with meals.

For those who need to use it long-term, its ease of use is an advantage; however, for those who are currently taking medication, preparing for surgery, or have urinary symptoms, they should consult a doctor or pharmacist first.

Prostate Formulas and Lycopene: Single-Directional and Complex Formulas

SWI011 is a more complete compound formula for men's prostate issues, with its product database listing saw palmetto, pumpkin seed, lycopene, zinc, selenium, and other herbal ingredients; JMS049 focuses more on lycopene.

Order of purchase for the following routes: First, state your health concerns and age. Then, check if the daily dosage matches the prescription. Next, review the medication, allergies, and surgical arrangements. If you experience hematuria, pain, fever, significant changes in urine flow, or persistent symptoms, seek medical attention immediately.

Route 3: Hair Care/External Nutrition – Separate Page Ranking from Historical Transactions

Hair care/external nutrition is one of the most promising growth areas for content creation in 2025: sales volume will increase from 1,461 units in 2024 to 2,194 units in 2025, and sales revenue will increase from approximately HK$174,876 to HK$273,035.

This category includes not only products marketed as "men's hair care," but also products containing biotin, collagen, and hair strengthening or growth products. When comparing products, one should consider the ingredients, daily dosage, form, sugar content or excipients, and whether the same nutrients are obtained from multivitamins or beauty products.

SWI021 is ranked #1 on the category page. As of August 31, 2026, the current price on the page is HK$118, showing the original price of HK$168 and discounts. As of August 31, 2025, the cumulative sales volume was 1,648 units, with a sales revenue of approximately HK$187,401. The product database lists ingredients such as saw palmetto, biotin, and vitamins A, C, and D. The product is positioned as a men's hair care nutritional capsule.

UNI007: Not in the top 8 on the page, but a product with very high historical sales.

UNI007 is Unichi Teddi Lab® Hair Growth Gummy Bear. It is not among the top 8 products listed on the page as of 2026-08-28, but according to the original sales data of 2024–2025, it has accumulated sales of 1,151 units and sales revenue of approximately HK$141,791.

Route 4: Comprehensive Nutrition/Vitality – Find products based on lifestyle scenarios, not just "for men".

The sales of the Comprehensive Nutrition/Daily Basics product are projected to be approximately HK$$145,929 in 2025; and the Vitality/Men's Nutrition product is projected to be approximately HK$$186,245. These two sets are better separated into "Daily Basics" and "Work, Exercise, and Energy Life Scenarios" rather than combining all men's multivitamins, maca, zinc, and arginine into a single "must-have for men" list.

WN008 is not among the top 8 on the original category page, but rather a non-designated brand sample retained within the complete demand route; 2024–2025 has a cumulative sales volume of 208 units and a sales revenue of approximately HK$$34,155. This indicates that maca, ginseng, and men's nutrition are gaining increasing attention from men.

SWI044 is ranked 14th on the category page, not in the top 8, but 2024–2025 has accumulated 317 units sold, with sales revenue of approximately HK$$55,337. It provides another good content comparison: for multivitamin products, you should look at whether they can replace or repeat existing nutritional supplements, rather than just looking at brand awareness or the word "men's" on the bottle.

Order of purchase for comprehensive/energetic routes: First, take stock of the products you are currently using and your dietary habits, and then choose according to your age, work, exercise, sleep and actual goals. If you just want to improve fatigue, you should first rule out lack of sleep, stress, anemia or other health reasons, and do not directly equate fatigue with the need for maca or high doses of nutrition.

III. Eight key sample products: The entry point on the current page should be separate from historical transactions.

The following are the 8 main sample products used in this article. SWI021, SWI001, WN032, and SWI028 are retained from the top 8 non-designated brand products on the category page as of August 28, 2026; UNI007, HO002, JMS076, and SWI044 are added based on the principle of similar original transaction volume as of 2024–2025. Prices and availability are subject to the latest product page before publication.

The eight main sample products generated approximately HK$1 million in sales from 2024 to 2025, totaling 960,112 HKD, representing about 44.51 million TP4T of sales for the parent company across 85 SKUs during the same period. In 2024, these samples accounted for approximately 42.61 million TP4T of sales, and in 2025, approximately 46.11 million TP4T. These percentages only reflect the historical transaction volume of the samples presented in this paper.

IV. Common Questions about Men's Health Supplements

Q1: Do men's health products necessarily have to be "men's specific"?

Not necessarily. "Men's" is usually a product positioning, formula combination, or target user description; actual comparisons should still consider ingredients, daily dosage, age suitability, allergens, existing supplements, and medication use. Products focusing on vitamins, zinc, Omega-3, etc., may also exist that are suitable for both men and women.

Q2: Is it true that the more ingredients a prostate formula contains, the better?

No. Multi-ingredient formulas offer more comparative perspectives, but also increase the need to check for ingredient overlap and personal precautions. You should first determine whether you want to compare saw palmetto, pumpkin seed, lycopene, or comprehensive minerals, and then check the daily dosage and label.

Q3: Can liver-protecting products counteract the effects of drinking alcohol or staying up late?

No. Liver protection products cannot offset the risks associated with alcohol, lack of sleep, unbalanced diet, or other lifestyle factors; "detoxification" should not be advertised as a guarantee. If you experience persistent symptoms, abnormal test results, or are currently taking medication, consult your doctor first.

Q4: Should men choose biotin, saw palmetto, or collagen for hair care products?

There is no single answer that suits everyone. First, identify the product's main positioning and ingredients, then consider the daily dosage, form, existing supplements, and ease of maintenance. For sudden or significant hair loss, scalp redness, swelling, pain, or rapid changes in the area of hair loss, consult a doctor or dermatologist.

V. Parallel imports, product information, and health claims.

GogoHerbs is an independent health supplement retailer. Some products are supplied through parallel imports or overseas sourcing. This does not imply that GogoHerbs is the official distributor or manufacturer of the relevant brands in Hong Kong. Brand and product names are used only to identify the product; product packaging, ingredients, batch numbers, expiration dates, usage instructions, and actual availability should be based on the product label and information at the time of purchase.

This article only introduces the product from the perspectives of "nutritional supplementation," "daily health care," "product positioning," and "ingredient comparison," and does not imply that the product can diagnose, treat, or prevent any disease. For matters concerning the prostate, urinary tract, liver, hair loss, preparing for pregnancy, pregnancy, breastfeeding, children, long-term medication, surgical arrangements, or chronic diseases, please consult a doctor, pharmacist, or other qualified professional first. Before publication, health claims should still be reviewed according to the actual product label and applicable Hong Kong regulations; you can refer to the Hong Kong government's public explanations regarding the regulation of health foods.

VI. Research Methods and Data Limitations

• Category page scope and sorting: Using the GogoHerbs Men's Health category page, with a screenshot dated August 28, 2026, this page displays 76 products. This article only retains 4 non-designated brand products and supplements them with non-designated brand SKUs of similar transaction volume to form 4 main sample products.
• Product information and inventory: use gogoherbs product data as of July 23, 2026.csvProduct names, SKUs, categories, tags, prices, and inventory are only snapshots; current purchasing decisions are subject to the latest information on the website.
• Sales Information: Only use the original sales files for the full years of 2024 and 2025; retain the "Completed/Shipped" records for 2024, and calculate the statistics for 2025 based on the existing records in the original files.
• SKU matching: Standardized SKUs correspond to product databases and sales data; sales entries that do not match are not included in Men's Health Breast Cancer Database.
• Demand Groups: Each published SKU with the Men's Health tag is assigned to only one primary demand group to avoid double counting of the same sales revenue; the grouping is for content analysis purposes and does not represent a medical category.
• limit: Sales revenue does not equal market share, category ranking does not equal historical revenue ranking, and annual changes may also be affected by price, promotions, supply, listing time, and page exposure.

In conclusion, men's health information should be transformed from "a list" into "a path of choice."

According to GogoHerbs' original sales data for men's health (2024–2025), there are different product structures for liver protection, prostate/male urinary tract issues, hair care, comprehensive nutrition, and vitality. The most valuable next step is to help readers first identify their specific needs, and then compare formulas, daily dosages, usage habits, health conditions, and precautions.

For GogoHerbs, SWI021, SWI001, WN032, and SWI028 are the page entries retained from the top 8 of the category pages; UNI007, HO002, JMS076, and SWI044 supplement the main sample with similar historical transaction volumes. This approach to men's health insights provides both data and allows for the judgment needed when making purchases.

Source of information

• GogoHerbs Men's Health Category Page(Page screenshot: 2026-08-28)
• GogoHerbs product database and inventory snapshot (as of 2026-07-23)
• GogoHerbs 2024 & 2025 Original Sales Data
• Centre for Health Protection: Live Report on Men's Drinking
• Centre for Health Protection: Common Male Diseases—Prostate Cancer
• Centre for Health Protection: Hair Loss and Male Pattern Baldness
• Centre for Health Protection: Obesity
• Centre for Health Protection: Healthy Eating
• Centre for Health Protection: Introduction to Men's Health Examination
• Public statement from the Hong Kong government regarding the regulation of health foods