HONG KONG SAR - Media OutReach - 4 February 2021 - Lunar Chinese New Year is just around the corner, and it is a tradition to send gifts to family and friends as a way to wish everyone a good year ahead. Under the ongoing COVID 19 pandemic, many consider health supplements as an ideal gift to give, with elderly health supplements and kids health supplement being the most popular option. At the same time, the recent economic depreciation has lower the rent for an offline retail spot. These causes drive health supplement retail platforms to employ a diverse commerce model to meet the demand for health supplements in Hong Kong.
Strengthening the Immune System as the New Normal
The epidemic has lasted for more than a year. In addition to reducing going out and gathering, enhancing immunity has also become a new awareness cultivated by many citizens under the epidemic. Health products platformGogo HerbsThe person in charge pointed out that vitamin C, probiotics and other health products that help boost immunity are the best-selling products since the epidemic. "Hong Kong people care about the health of themselves and their families, but not everyone has the leisure or the energy to calculate the cost of each meal. Whether nutritional intake is sufficient, and it is difficult to maintain regular exercise. Therefore, citizens will choose health products with natural ingredients to supplement the nutrients that are easy to lack in life, thereby enhancing immunity. Since the epidemic, the sales of health products related to immune function have been higher than before With an increase of about 30-40%, probiotics can be regarded as a "new star" among them, and often need to make reservations for customers due to short supply."
Sales of Elderly and Children Health Supplement skyrocketed in Lunar New Year
Alongside with classic gift boxes, health supplements and dietary supplements have become a popular gift to give during the Lunar New Year. Founder of Gogo Herbs said that the sales of elderly and kid health supplements have skyrocketed lately. For example, all-natural vitamin gummy tablets that kids cannot say no to, easy-swallow vitamin capsules for the elderly. Although there is a social gathering ban, people still wish to deliver their best wishes to their loved ones during the Lunar New Year, which is also why the sales of their health supplements have raised by 10% lately.
A decrease in Rental Cost promotes multi-platform commercial models
Nowadays, there are more and more channels to shop for a health supplement. People used to visit personal-care chain stores when they are looking for health supplements. However, wise customers discover that the selling price at a chain store is often more expensive than that from other retail platforms. Other retail platforms like online platforms, small shops, and drug stores often bear a lower rental rates or even zero rent price, enables them to sell products at a lower price. A survey has revealed that over 60% of the survey participants agreed they would buy renowned import health supplements from these platforms.
The New Trend of Having a Diverse Commerce Model
An increasing number of health supplement retailers are now employing a business model that includes offline and online retail platforms. E-commerce, which facilitates contactless transactions is in no doubt a trend that will stick in the future. A lower rental cost to own an offline retail spot has also become an opportunity for online platforms. Take Gogo Herbs as an example: the company has expanded from only running their online retailing platform to having a stall in the supermarket. The spokesperson agreed that the offline store is convenient to the general public, but the online platform also has its advantage. Gogo Herbs has a nutritionist team to help customers pick the health supplements that fit them best via the online platform. They also have a price comparison feature on their online retail platform, which indicates the price for the same health supplement in different online retail platforms. 'This function is no doubt a function that makes price comparison easier for consumers.' added the spokesperson.Health productsTherefore, the company should adapt to market trends to develop different sales platforms, cater to the needs of the market and customers, and combine online and offline services to provide customers with high-quality and convenient health care products shopping experience.
About Gogo Herbs
Gogo Herbs is a Hong Kong health product platform that gathers natural and high-quality health products from the globe. In addition to the symbol of healthy living, Gogo Herbs also represents the attitude of healthy living. https://gogoherbs.com/en/